BeReal: The Social Media App That Challenges You to Post Unfiltered Photos

BeReal is a social media app that prompts users to post one unfiltered photo per day. It was launched in late 2019 by Alexis Barreyat and Kévin Perreau, and gained popularity in mid-2022.

Some of the recent developments with BeReal are:

In May 2022, BeReal secured $85 million in a funding round led by Yuri Milner’s DST Global, increasing its valuation to about $600 million.

On July 25, 2022, BeReal topped Apple’s free app list in the iOS App Store, and remained until September 2022.

BeReal also received Apple’s iPhone App of the Year in 2022.

By late spring 2023, the app’s momentum was waning, as daily users dropped to about 6 million, from 15 million in October 2022.