Vision Pro: Apple’s Spatial Computer - What to Expect from the Sales and the Technology

Vision Pro will be released on February 2, 2024 in the United States, with pre-orders starting on January 19, 2024. The international release date is not yet announced3.

The sales forecast for Vision Pro is uncertain and varied among different analysts. Some estimate that Apple will sell between 160,000 and 180,000 units over the first three days of pre-orders4, while others predict that Apple will ship only 150,000 units in the whole year of 2024. The average estimate is around 400,000 units at launch and 1 million units in 2024.

The reasons for the high demand are:

Vision Pro is a revolutionary device that introduces a new era of spatial computing, with a three-dimensional interface that blends digital content with the physical world.

Vision Pro features an ultra-high-resolution display system, custom Apple silicon, and a breakthrough design that is elegant, compact, and wearable.

Vision Pro enables extraordinary experiences for users, such as an infinite canvas for apps, an immersive way to enjoy entertainment, a 3D camera to capture and relive memories, and a new way to connect and collaborate with others.

The reasons for the low demand are:

Vision Pro is a pricey device that costs $3,499, which may limit its appeal to mainstream consumers.

Vision Pro is an early adopter product that requires more development and integration of third-party software, especially for enterprise use cases.

Vision Pro may face competition from other VR/AR devices, such as Meta Quest 3, which are expected to launch in 2024.