How a Korean Beauty Brand Got Inspired by an Irish Poem

The Korean brand Innisfree is related to a poem by Yeats. The brand name derives from Irish poet W. B. Yeats’ poem, The Lake Isle of Innisfree.

The poem expresses the speaker’s longing for the peace and tranquility of Innisfree, a small island in Lough Gill, Ireland, where Yeats spent his summers as a child. The brand was founded by Amore Pacific in 2000 and was marketed as the manufacturer’s first eco-friendly brand.

The brand emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea.