Foursquare: A Location Technology Platform That Powers Businesses and Consumers

Foursquare is a location technology platform that provides businesses and consumers with tools and data to understand how people move in the real world. Foursquare was founded in 2009 as a social networking app that allowed users to check in at different venues and share their location with friends. Since then, Foursquare has evolved into a leading provider of location intelligence solutions for developers, marketers, and data scientists. Some of the products and services that Foursquare offers are:

Foursquare City Guide

A consumer app that helps users discover the best places to eat, drink, shop, or visit based on their preferences and ratings from other users. Users can also create lists of their favorite places, follow their friends and influencers, and earn badges and rewards for exploring new places.

Foursquare Places API

A developer tool that enables apps and websites to access Foursquare’s database of over 105 million places worldwide, including categories, attributes, ratings, tips, photos, and more. The Places API can also provide contextual information such as venue hours, popularity, and visit patterns.

Foursquare Pilgrim SDK

A developer tool that allows apps to understand the real-world behavior of their users by detecting their location, activity, and visit history. The Pilgrim SDK can also deliver personalized content and notifications based on the user’s location and preferences.

Foursquare Attribution

A marketing tool that measures the impact of digital campaigns on offline actions such as store visits, purchases, and loyalty. Foursquare Attribution uses a panel of over 35 million opted-in users who share their location data with Foursquare to provide accurate and actionable insights for advertisers.

Foursquare Data Solutions

A data tool that provides access to Foursquare’s aggregated and anonymized location data for various use cases such as analytics, research, modeling, and visualization. Foursquare Data Solutions can help businesses understand consumer trends, market dynamics, competitive intelligence, and more.

Some of the latest news about Foursquare are

Foursquare announced the appointment of Oren Teich as its new Senior Vice President of Product. Teich is a Google and Heroku veteran who has over twenty years of experience in building developer and enterprise software solutions. Teich will oversee Foursquare’s entire product portfolio and organization.

Foursquare partnered with Snap Inc. to power its Snap Map feature, which allows Snapchat users to see where their friends are and what they are doing. Foursquare provides Snap with its Places API and Pilgrim SDK to enhance the user experience and engagement of Snap Map.

Foursquare released a report on how the COVID-19 pandemic affected consumer behavior and mobility patterns in 2020. The report analyzed data from over 13 billion visits across 150 categories in 14 countries. The report revealed insights such as the rise of outdoor activities, the decline of travel and tourism, the resilience of essential businesses, and the regional variations in recovery.

Foursquare merged with Factual, another location data company, to create a unified platform that offers best-in-class products and services for location intelligence. The merger also expanded Foursquare’s global reach and scale, as well as its customer base and data sources6.